MELISSA SQUAD

For over 40 years, Melissa is stablished as the real jelly in the market, borned out of disruption, transforming plastic into classic and classic into extraordinary. Over all this time, the base of brand lovers grew developing different connections with the brand, related to nostalgia, legacy and new ideas.

OUR MISSION

Create a platform for Melissa’s legion of fans based on a purpose that would sustain the connection of old brand lovers but also recruit new people with different histories and historics with the brand.

2018

MELISSA SQUAD

Fandom, signature and group developed to unite and integrate people from most varied profiles, cities, backgrounds, history and personalities, but with one common passion: Melissa. Joining the #MelissaSquad to have a direct connection with the brand, the fandom and subjects regarding art, design and fashion.

MELISSA TALKS

8 events, 8 cities, 8 trends. A journey around Brazil to democratize cultural trends and strengthen the relationship amongst Melissa Squad and Melissa.

RIO DE JANEIRO - TREAT YOURSELF - RENATA BRAZIL

SÃO PAULO - COSTURA SENTIMENTAL - ANNE GALANTE

CURITIBA - NEW FAMILIES - TCHULIM

GOIÂNICA - TRENDS 4 YOU - MARINA ST. HELENA

RECIFE - BODY POSITIVE - ALEXANDRA GURGEL

BELÉM - UP CYCLING - GABRIELA MAZEPA

PORTO ALEGRE - FASHIONSTROLOGY - PAPISA

BELO HORIZONTE - REAL BEAUTY - NATHALIE BILLIO

By the end of the year the Melissa Squad has grown organically, gathering over 800 verbalizations from lovers, becoming the largest channel of research, recruitment of fans and free expression.

The brand also became an articulator of experiences, where the Melissa Squad was the most important one directed to the fan base. Over the year we have created a journey of moments of deep sharing and confessions from people who didn't know each other but had some many similarities found in differences, establishing a more realistic relationship amongst lovers and the brand.

2019

From 2018 learnings, we knew Melissa's lovers wanted to have a stronger relationship with the brand. And as 2019 was the brands 40 anniversary, our idea was to make an unforgettable year for the brands history and fans.

For this year, we created a new tour for Melissa Talks and made the purpose of Melissa Squad even more tangible. The subjects from the talks were chosen related to the commercial launches of the year, and the speakers were chosen from the squad itself.

WHO BETTER TO TALK ABOUT MELISSA THAN THE MELISSA SQUAD ITSELF?

MELISSA TALKS 2019

SÃO PAULO - STREET DYSTOPIA - MC TAYA

RIO DE JANEIRO - COLLAB IS THE NEW COOL - TWO LOST KIDS

PORTO ALEGRE - HERITAGE CULTURE - LUMA MORA

BELÉM - OPEN BEAUTY - SISTA KÁTIA

SALVADOR - SMART TROLLING - ANTONIO SCHUBAK

BRASÍLIA - FANTASTIC POP - RYCCA LEE

FORTALEZA - FUTURE FOR GOOD - MAYRA SALLIE

CUIABÁ - ALL CREATIVES - HERBIE