NIKE BATTLE FORCE
SÃO PAULO 2018
In 1982, the Air Force 1 changed the game forever. The basketball court revolution was adopted by the street and the iconic sneaker was incorporated by urban culture: in art, music, dance and basketball.
OUR MISSION
To celebrate the legacy of AF1 in the city of São Paulo in 2018, in addition to strengthening street culture, our challenge was to celebrate the women who daily transform this scene and create new realities.
THE FORCE IS FEMALE
We curate collectives and female protagonists who are transforming agents of local culture to be leaders, articulators and co-creators of the entire Battle Force journey, ahead of the selective and final battles of music, art, dance and basketball.
OUR PREMISSES
The occupation of the street through the word, dance, art and sport generating dialogue for the union and celebration of collectives that make the expression and empowerment of young people their resistance format.
The sum as a prominent female creative leadership stating that events organized by women are universal and equal spaces for both genders.
Stories that tell the run of women and collectives that create new realities from the street, and where the public can be inspired and know-and-recognize in them.
LEGACY
Recognize the female strength for street culture, publicizing their way of working, also inspiring men and the city.
THE JOURNEY
The Battle Force began with the revitalization of Praça Rotary, a square in downtown São Paulo where women were often barred by men. The journey continued with 2 months of selective slam battles (poetry), theme (rhyme/freestyle) , dance (bonnie & clyde and all styles categories) and basketball. All Battle Force journey was articulated by female and mixed collectives.
The final event took place at ARCA with shows by Karol Conka, Emicida and Drik Barbosa, for the final battles and awarding of the winners.
BATTLE FORCE 2018 WAS THE EVENT WITH THE HIGHEST ENGAGEMENT OF STREET PROTAGONISTS, generating CULTURAL RELEVANCE AND LEGACY FOR THE CITY.
FOR THE NIKE TEAM, IT WAS THE EVENT WITH THE MOST ENGAGEMENT IN RECENT YEARS.
PR
Marie Claire : Nike celebra Air Force 1 com batalha de rima e show de Karol Conka na Battle Force SP
ESPN : Basquete feminino ganha quadra revitalizada por artistas em São Paulo
MKT Esportivo : Nike revitaliza quadra pública de São Paulo
Terra : Mulheres ganham quadra de basquete personalizada por artistas
Prop Mark : Nike revitaliza quadra pública para treinos do coletivo Magic Minas
Veja Abril SP : Praça em Higienópolis é reformada por coletivo de arte urbana
Prefeitura SP : Subprefeitura Sé e Nike Entregam Quadra Poliesportiva Revitalizada em Praça de Higienópolis
MY CONTRIBUTION
Project Manager
Co-creative
Artistic direction
Community manager
CONTRIBUTORS
Creative direction and planner: Amnah Asad e Lara Azevedo
Production: Oito Agency
Collectives and main speakers:
Slam das Minas
Batalha Dominação
Slam da Norte
Slam do 13
Batalha da Matrix
Batalha Santa Cruz
Batalha da Roosevelt
TPM - Todas podem mixar
Efemmera
Bgirls Art’culando
Aline Afrobreak
Pelezinho
Miwa Bgirl
Magic Minas
Photos: Vtao Takayama e Henrique Thoms
Agency: NOIX.co
Year: 2018