NIKE BATTLE FORCE

SÃO PAULO 2018

In 1982, the Air Force 1 changed the game forever. The basketball court revolution was adopted by the street and the iconic sneaker was incorporated by urban culture: in art, music, dance and basketball.

OUR MISSION

To celebrate the legacy of AF1 in the city of São Paulo in 2018, in addition to strengthening street culture, our challenge was to celebrate the women who daily transform this scene and create new realities.


THE FORCE IS FEMALE

We curate collectives and female protagonists who are transforming agents of local culture to be leaders, articulators and co-creators of the entire Battle Force journey, ahead of the selective and final battles of music, art, dance and basketball.

OUR PREMISSES

The occupation of the street through the word, dance, art and sport generating dialogue for the union and celebration of collectives that make the expression and empowerment of young people their resistance format.

The sum as a prominent female creative leadership stating that events organized by women are universal and equal spaces for both genders.

Stories that tell the run of women and collectives that create new realities from the street, and where the public can be inspired and know-and-recognize in them.


LEGACY

Recognize the female strength for street culture, publicizing their way of working, also inspiring men and the city.

THE JOURNEY

The Battle Force began with the revitalization of Praça Rotary, a square in downtown São Paulo where women were often barred by men. The journey continued with 2 months of selective slam battles (poetry), theme (rhyme/freestyle) , dance (bonnie & clyde and all styles categories) and basketball. All Battle Force journey was articulated by female and mixed collectives.

The final event took place at ARCA with shows by Karol Conka, Emicida and Drik Barbosa, for the final battles and awarding of the winners.

BATTLE FORCE 2018 WAS THE EVENT WITH THE HIGHEST ENGAGEMENT OF STREET PROTAGONISTS, generating CULTURAL RELEVANCE AND LEGACY FOR THE CITY.

FOR THE NIKE TEAM, IT WAS THE EVENT WITH THE MOST ENGAGEMENT IN RECENT YEARS.

PR

Marie Claire : Nike celebra Air Force 1 com batalha de rima e show de Karol Conka na Battle Force SP

ESPN : Basquete feminino ganha quadra revitalizada por artistas em São Paulo

MKT Esportivo : Nike revitaliza quadra pública de São Paulo

Terra : Mulheres ganham quadra de basquete personalizada por artistas

Prop Mark : Nike revitaliza quadra pública para treinos do coletivo Magic Minas

Veja Abril SP : Praça em Higienópolis é reformada por coletivo de arte urbana

Prefeitura SP : Subprefeitura Sé e Nike Entregam Quadra Poliesportiva Revitalizada em Praça de Higienópolis

MY CONTRIBUTION

Project Manager

Co-creative

Artistic direction

Community manager

CONTRIBUTORS

Creative direction and planner: Amnah Asad e Lara Azevedo

Production: Oito Agency

Collectives and main speakers:

Slam das Minas

Batalha Dominação

Slam da Norte

Slam do 13

Batalha da Matrix

Batalha Santa Cruz

Batalha da Roosevelt

TPM - Todas podem mixar

Efemmera

Bgirls Art’culando

Aline Afrobreak

Pelezinho

Miwa Bgirl

Magic Minas

Photos: Vtao Takayama e Henrique Thoms

Agency: NOIX.co

Year: 2018

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Anterior

MELISSA SQUAD [ BRAZIL ]

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BUDWEISER BUDVIBES [ RIO DE JANEIRO, BR ]