CAREER

Field Marketing Manager @ FARM Rio

MARCH - AUGUST 2023 / FREELANCE / PARIS, FRANCE

Field [France/EU] Marketing Manager for Awareness Squad: develop and execute brand amplification strategy locally; create and lead always on projects for building community with press and key opinion leaders.

Recruitment Manager @ BOX1824

JANUARY - JULY 2023 / FREELANCE / BRAZIL

Create and lead in house recruitment department for beta profiles in behaviour studies. Co-design + implement MVP and recruiters prep. Box1824 is a strategic consultancy that transforms visions of the future and behavioral studies into business strategies, connecting brands and people to the future trough research maps on how ideas move through culture. @box1824

Culture Integration Management @ BECK'S BEER BRAZIL

OCTOBER - DECEMBER 2022 / FREELANCE / SÃO PAULO, BRAZIL

Lead the 3-month project for the Beck's Beer Brazil cultural integration, with the aim of structuring initiatives, processes and a more aligned positioning with the brand's current moment in all its cultural fronts. @becksbeerbr

Europe Marketing and PR @ FARM Rio

OCTOBER 2021 - OCTOBER 2022 / FREELANCE / PARIS, FRANCE

Concept, planning and execution of marketing, public relations and community initiatives for FARM Rio's expansion in Europe, focusing in France and United Kingdom.

@farmrio

Branded Content Executive @ BUZZFEED BRASIL

AUGUST - DECEMBER 2021 / FREELANCE / SÃO PAULO, BRAZIL

Commercial executive focused on creating, selling and managing branded content projects and partnerships. Buzzfeed is a global internet media, news and entertainment company with a focus on digital media.

Business Project Lead @ MAP BRASIL

APRIL - JULY 2021 - FREELANCE / SÃO PAULO, BRAZIL

Business project lead focused on support and develop cross over projects amongst the holding’s corporations and new partners. MAP Brasil is an agency specialized in establishing business and relationships between brands, artists and entertainment personalities.

Creative Director and Strategist @ ELEVADOR

2020 - 2021 / FREELANCE / SÃO PAULO, BRAZIL

Creative direction and strategic planning for the creation and launch of Elevador - a transport school. Elevator is a human learning platform based on self-knowledge movements, in a collective gesture of sharing perspectives in the territories of art, science, spirituality, psychology and nature that aims transgression.

@elevador.escolatransporte

Digital communication coordinate @ BOX1824

FEBRUARY - MAY 2021 - FREELANCE / SÃO PAULO, BRAZIL

Communications Coordinate for institutional and online platforms. Box1824 is a strategic consultancy that transforms visions of the future and behavioral studies into business strategies, connecting brands and people to the future trough research maps on how ideas move through culture. @box1824

Recruiter for research projects @ BOX1824

JULY 2020 - FREELANCE / SÃO PAULO, BRAZIL

Recruiter of beta and alpha profiles for behaviour and cultural studies. Box1824 is a strategic consultancy that transforms visions of the future and behavioral studies into business strategies, connecting brands and people to the future trough research maps on how ideas move through culture. @box1824

Creative direction and project management @ CHORA! PERESTROIKA

JULY 2020 - MAY 2021 / FREELANCE / SÃO PAULO, BRAZIL

Creative direction and project manager for CHORA: unity of communication experience learning. Perestroika is a platform of education created to make the world a more creative, subversive, sensitive and good space, being recognized as the best school of creative activities in Latin America. @peresgram

Communication specialist @ PROTEGE.BR

MARCH - JULY 2020 / FREELANCE / SÃO PAULO, BRAZIL

Protege BR is a initiative created during the pandemic supported by Google.org. It's a plataform to articulate the Maker Spaces ecosystem to produce PPEs to clinics and hospitals in need. Almost 1 million face shields were produced and delivered during the period with more than 250 spaces involved in the whole country. The platform was recognized as one of the most important Brazilian initiatives against the Covid-19 effects by OSMS, the biggest social organization in the USA focused on the issue. @protege.br

CULTURE MANAGER @ NOIX

SEPTEMBER 2018 - FEBRUARY 2020 / SÃO PAULO, BRAZIL

Creative direction, concept, strategic planning and project management in projects for Nike, Melissa, Rider, Grendene, QUERO Bolsa, Budweiser, Ipanema and YOUcom.

Noix is a cultural and creative agency founded by women, based in Rio de Janeiro with global reach and teams. Specialized on cultural studies to create brand strategies and projects with lifestyle and cultural approach, delivering business results through brand awareness, relevance and desire. @noix.co

Commercial project manager @ SPUTNIK

APRIL - SEPTEMBER 2018 / FREELANCE / SÃO PAULO, BRAZIL

Commercial project manager analyst focused on creating, selling and executing in company trainments. Sputnik is a hub for educators and professionals experts in experience and disruptive learning solutions for corporative education. Since 2014 more than 366 companies became partners such as Unilever, Nestlé, Google, Facebook, O Boticário, Natura and many others.

Concept and planner @ GRUPO TRIGO

MARCH 2017 - MARCH 2018 / RIO DE JANEIRO, BRAZIL

Creative direction and Branding analyst for Spoleto, Domino’s Pizza Brasil and Grupo Trigo. Grupo TRIGO is a brazilian holding for food service management formed by food chains as Spoleto, Koni Store, Gurumê, Lebonton and others.

Content coordinator @ MIDIORAMA

NOVEMBER 2015 - MARCH 2017 / RIO DE JANEIRO, BRAZIL

Communication coordinate responsable for creating, planning and executing strategies for Midiorama's online platforms. Midiorama is one of the main integrated communication, promotional actions and public relations agencies specializing in entertainment in Brazil, connecting fans and idols, brands and consumers, media and content, for artists and fandoms such as Elza Soares, Iza, Preta Gil, Diogo Nogueira, Caetano Veloso in national levels / Lionel Richie, Fifth Harmony, Iron Maiden, and others in international levels.

Student abroad | IÉSEG School of Management, Paris, France

1 semester dedicated to a studies scholarship at IÉSEG Paris - School of Management. Certified in the following activities and courses: Marketing Communication Strategy; Experiential Marketing; Luxury Marketing; International Marketing; Communications; Introduction to Negociation and Practical Negotiation Skills.

Commercial and Communication Internship @ AVENTURA

OCTOBER - DECEMBER / RIO DE JANEIRO, BRAZIL

Commercial internship focused to develop business connections amongst brands/institutions and Aventura’s projects. Aventura is a reference in the production of high quality content with a trajectory that has made the musical theater market one of the main segments of the creative economy in Brazil.

RP Digital internship @ OGILVY & MATHER

APRIL - AUGUST 2014 / RIO DE JANEIRO, BRAZIL

Public Relations intern focused on creating and develop organic connections and content for Coca Cola Brasil activations during the World’s Cup 2014.

Marketing & RP internship @ NIKE

JUNE 2013 - FEBRUARY 2014 / RIO DE JANEIRO, BRAZIL

Marketing and Public Relations internship focused on projects to develop local brand awareness and community in Rio de Janeiro, Brasil.

EDUCATION

HIGHER EDUCATION

2012 - 2016, BRAZIL

COMMUNICATION/JOURNALISM

ESPM RJ - Escola Superior de Propaganda e Marketing do Rio de Janeiro

2015, FRANCE

MARKETING COMMUNICATION STRATEGY; EXPERIENTIAL MARKETING; LUXURY MARKETING; INTERNATIONAL MARKETING COMMUNICATIONS; NEGOTIATION (INTRO + PRACTICAL SKILLS)

IÉSEG - École de Commerce de Paris

LANGUAGES

Portuguese - Native

English - Fluent

French - Fluent

Spanish - Advanced

volunteer

COLABORAMERICA: Master of ceremony

courses and certifications

ACADEMIA INTERNACIONAL DE CINEMA : Screenwriting

KN Vídeo/Blue Moon : TV Presenter/Host

LAJE : Design Thinking 

PERESTROIKA YAKUZA – Creative Process

PERESTROIKA CHORA PPT - Presentations of impact

PERESTROIKA CHAVE MESTRA - Project Management

PERESTROIKA NEW WAYS - Problem solving

PERESTROIKA CHORINHO - Storytelling

PERESTROIKA CHORA - Emotional skills for communications