FARM Rio is a fashion house of prints with 25 years of history, made by a group of creatives from Rio de Janeiro, having started it's internationalization in the USA in 2019 as the most beloved fashion and lifestyle brand in Brazil. In 2022, the brand focused on its European expansion, developing strategic initiatives in the city of London, United Kingdom.

OUR MISSION

FARM Rio was invited by Liberty London to create a concept pop up store and, our goal was to mark the brand's arrival in the UK market raising FARM Rio's awareness with PR and community efforts.

TRIPPY TROPICAL CONCEPT STORE

Community is at the core of FARM Rio’s ethos, which is just one of the reasons they invited Brazilian artist Lulu Novis to co-create the pop-up concept alongside their in-house creative team, the result of which is a space that encapsulates the fun surrealism of the brand’s essence; a universe of heritage prints and tropical design.

The pop-up was designed to ignite imaginative scenarios that create more than just a visual impact, but also a sensory experience that evokes what it means to be a nature lover and the feeling you get when you dress in happiness. Prints and colours are conveyed in a multitude of ways, featuring on mannequins to rugs, and fun installations are crafted to dazzle senses.

Each detail of the space has been carefully considered in order to create an authentic nature inspired ambience, from wallpapers, bold graphics, intriguing objects, curated vintage furniture and collaborations with local Brazilian artisans.

PR : +466,3M estimated impressions

Forbes : 5 Things To Know About Farm Rio’s Pop-Up Store At Liberty

The Guardian : Rio grand - A little piece of Rio has arrived in London via Liberty.

Fashion United : Farm Rio launches pop-up in Liberty

The Retail Bulletin : Farm Rio opens pop-up at Liberty department store

London TV : FARM Rio continues its global expansion with a pop-up in London’s iconic Liberty store