FARM Rio is a fashion house of prints with 25 years of history, made by a group of creatives from Rio de Janeiro, having started it's internationalization in the USA in 2019 as the most beloved fashion and lifestyle brand in Brazil. In 2022, the brand focused on its European expansion, developing strategic initiatives in the city of Paris, France.

OUR MISSION

FARM Rio was invited by Loulou restaurants to make a take over in one of their summer terraces, marking FARM Rio's first collaboration with a restaurant and the arrival of warmer seasons in Paris. Our goal was to create an experience that could translate the match of french and brazilian essence, strengthening FARM Rio's local awareness and community.

CONCEPT

TROPICAL, MON AMOUR!

Something very magic happens when it’s summer in Paris. The willing of staying outside enjoying the weather amongst good companies and having a good time, makes LouLou - the place to be regarding gastronomy, interior design and social meetings - an even hotter spot in the city. Over the many connections and similarities France and Brasil shares throughout culture, one is undeniable: we do love summer.

This time, FARM Rio - the most beloved fashion and lifestyle brand from Brazil - is sharing a space with LouLou, setting the tone for a real change of season in the capital of fashion. 

Presenting the match of french flair and brazilian tropicalia: welcome to our new summer terrace! Open for the month of june, at Loulou Paris.

FARM Rio ❤ LouLou

WELCOME TO OUR SUMMER TERRACE

With VM signed by brazilian creative Lulu Novis and FARM Rio team, we opened our terrace with a dinner party for local press and community, presenting an exclusive experience of design and experience.

FARM Rio <3 Loulou terrace in Paris was opened for all clients during the month of june to enjoy the collaboration, and weekly activated with exclusive apéros for the local fashion and art communities.