FARM Rio is a fashion house of prints with 25 years of history, made by a group of creatives from Rio de Janeiro, having started it's internationalization in the USA in 2019 as the most beloved fashion and lifestyle brand in Brazil. In 2022, the brand focused on its European expansion, developing strategic initiatives in the city of Paris, France.

OUR MISSION

FARM Rio was invited by the Le Bon Marché to join the summercamp project, with a 45 days pop up store and, our goal was to make this initiative the strongest mark of the brand arrival in Europe, raising the european awareness, sales and local community.

FARM RIO PRESENTS

With the curatorship and design of renowned brazilian architect Marcelo Rosenbaum, we have created an art gallery experience store inspired and driven by brazilian culture.

In a manifestation to what is most beautiful and genuine, FARM Rio presented different artists and artisans from all over Brazil, keeping and sharing the ancestral culture through craftsmanship made from different techniques and materials.

“We have created this space so people can know brasil trough design and our legacy. We wanted to trigger emotions, tell stories and show the connection amongst people and their ancestry in each of our regions and biome. This is a stroll trough our tropical country with continental dimensions with the best that we have to offer: our creativity”. 

Marcelo Rosenbaum

THE STORE CONCEPT

Nature has always been our home. As a group of creatives from Rio de Janeiro, we believe in the existence of happiness, beauty and joy of all colors and shapes that nature brings. For 20 years we have been using fashion as a platform to create a caring relationship with nature, engaged by keeping the local culture alive and inspiring positive transformations. 

Artists and artisans from many parts of Brazil have created the art objects curated in this space, in a manifestation to what is most beautiful and genuine: keeping our ancestral culture alive through craftsmanship made from different techniques and materials. In partnership with One Tree Planted organization, we also reassure that for each purchase made here, one tree is planted in the Amazon - the largest rainforest in the world - and the Atlantic Forest. 

This is our invitation to a genuine movement inspired by nature, to strengthen a more diverse, inclusive and ethical fashion. Until June 17th you are our guest to walk through this space and let yourself feel, in each of these pieces, works and installations, what is to be a Nature Lover. Here we celebrate, love, dream and create, breathing nature and art while transforming happiness into clothing and lifestyle. 

Welcome to our nature-inspired journey.