RIDER x DSM

launch

The collab between Rider and Diet Starts Monday brings a new step achieved by urban and global aesthetics. The collection puts together an independent streetwear brand founded by John Geiger - one of the legendary creators of sneakers and subscriber to several silhouettes from big brands such as Nike, Adidas, Reebok and Puma, along with Davin Gentry, artist, designer and creative, with Rider, brazilian renowned urban lifestyle brand.

the glocAL connection BETWEEN FASHION AND STREET

To launch this collab and celebrate DSM's first partnership with a brand outside the United States, we created a journey that brought together the concept and personality of the two brands and translated their essences into a photoshoot, a videodoc and two launch events. in Sao Paulo city.

VÍDEO AND SHOOTING

Concept e Curatorship: Noix
Photos: Marina Nacamuli
Beauty: Lau Neves
Styling: Suyane Ynaya
Models: Isabela Machado e Iago Santibanez
Video, finalization, photos and gifs: Anna Mascarenhas
Motion: Juliano Warpechowski
Art Direction: João Lopes e Juliano Warpechowskis